Mac Slocum's Recommended Stuff and Links of Note

Month

July 2010

18 posts

The NewTeeVee Guide to Playing WebM Video → feedproxy.google.com
Jul 31, 2010
Detroit News Anchor Realizes How Twitter Has Changed How He Engages With Viewers → techdirt.com
Jul 31, 2010
Silly Bandz: When Will the Fast-Moving Fad End? → dailyfinance.com
Jul 31, 2010
Create Tumblr Bookmarklet in Safari on the iPad — kenclark.me → kenclark.me

Very handy tip.

Jul 31, 2010
#Tumblr tip #useful
Kindle to Go 'Mass Market' → online.wsj.com

Two points here:

First, I’ll put forth my obligatory “this thing needs to be $99” argument. Until it actually is $99, I’ll continue to make that point. The $139 price point for Wi-Fi only is a good start, but it’s still just a little too high for a device that only does one thing.

Second, I was struck by this revelation:

The dual nature of Amazon’s Kindle brand, both e-book reader and e-bookstore, is underscored by the way Amazon runs those businesses, with separate teams focused on each. “Internally, we view them as two stand-alone businesses that have to succeed on their own merits,” said Mr. Bezos.

I guess that makes sense — one team focuses on hardware, the other on digital book sales — but it’s still a little jarring to learn there are two Kindle groups. (Incidentally, the digital book team is doing a fantastic job … making the Kindle platform available across devices is exactly what Amazon should be doing.)

Jul 28, 2010
#Kindle #e-readers #software #hardware #ebooks
Google's licensing changes could put a lid on Android app piracy → cnet.com

With Android on the rise (160k activations per day?!) and the Chrome web app store on the way, I’m guessing Google will soon make sweeping changes to the Android Market. This piece from CNET hints at an early first step:

The new mechanism runs in real-time, with a server receiving requests to verify that an app was legitimately purchased through the Android Market.

Getting developers to trust the marketplace is vital. Say what you will about Apple’s policies. It runs a well-tended shop.

Jul 28, 2010
#Google #Android #Apple #Android Market #Chrome OS #piracy
Apple Continues to Reject Subscription-Based iPad Apps from Magazine Publishers → mediabistro.com

Shared by Mac
Wait, so Apple is the reason subscription-based apps aren’t showing up? I don’t get this at all.

Jul 28, 2010
Amazon Now Taps Into Facebook For Social Product Recommendations → techcrunch.com

If the privacy is handled correctly (big “if,” I know), this partnership between Facebook and Amazon will be a genius move:

You’ll also see upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily. And you’ll get gift suggestions for your friends based on their Facebook profiles.

Jul 28, 2010
#Facebook #Amazon #platform #recommendations #privacy
Are iPads/Mobiles changing the way we think? → elearnspace.org

Shared by Mac
So tired of this line of inquiry. For one, they’ve got no idea if any of this stuff (tech, Google, modern society, underwear preference, etc.) has any cognitive impact, let alone a…

Jul 24, 2010
Condé Nast Hopes to Wean Itself From Ad Revenue → feeds.nytimes.com

Shared by Mac
Good luck with that.

The magazine publisher intends to rely less on advertising revenue and more on other sources like subscriptions and fees for online readers.

Jul 24, 2010
Apple Obliterates Q3 Earnings Estimates On Best Mac Sales Ever And Huge iPad Numbers → feedproxy.google.com

Shared by Mac
“But the big number is the iPad sales. Apple moved 3.27 million units in Q3 2010, the first quarter they’ve reported sales. Yes, the iPad almost outsold the Mac — and that’s on…

Jul 21, 2010
News sites reining in nasty user comments → edition.cnn.com

This article from CNN does a nice job explaining the various issues and approaches around comments, but there’s a piece missing:

Can the time and effort spent on comments be justified?

If a staffer (or staffers) has to spend an hour-plus each day weeding through hateful nonsense — or just nonsensy nonsense — is that an effective use of time and resources? Could that effort be put to use developing a robust Twitter account? Could that person be developing a great newsletter?

I used to be as pro-comment as they come, but the idiocy on most newspaper sites (and YouTube … my God … YouTube is the worst) have changed my mind. Unless a news site is going to commit, full-on, to a comment policy, I don’t see the point. You can’t half-ass this stuff anymore.

Jul 20, 2010
#comments #interaction #community #anonymity #news
Amazon Says E-Books Now Top Hardcover Sales → feeds.nytimes.com

Shared by Mac
From the article: “Amazon’s stock price is down about 16 percent in the last three months, in part because of investor concerns that the iPad threatened Kindle sales.”

Investors…

Jul 19, 2010
No, seriously: What the Old Spice ads can teach us about news’ future → niemanlab.org

I added this as a comment to Megan Garber’s post:

The run-and-gun style of the videos is certainly notable, but let’s not forget that these clips are also entertaining as hell. The guy’s delivery is fantastic (so much so, he landed a talent deal with NBC).

How is that relevant to the news business? It all comes down to value: Was I informed? Was I entertained? Did this content justify its existence in my world? Had these clips employed the same production value without the humor, no one would be talking about them.

Jul 16, 2010
#advertising #social media #journalism #talent #entertainment #Old Spice
Crowdsourcing the pain of transcribing audio → dankennedy.net

Mechanical Turk is certainly a good option for transcriptions, but I wouldn’t use it as my go-to service. For important stuff, I’d either turn to a trusted transcriptionist (I’m lucky to know one!), or I’d suck it up and transcribe the thing myself using Express Scribe and some good headphones.

If you do go the Turk route, here are some great tips and instructions (thanks to Josh Clark for the tip!).

Jul 16, 2010
#transcriptions #how-to #useful stuff #crowdsource #Mechanical Turk
Reddit Calls Out "Experts" for "Misunderestimating" Its Traffic → readwriteweb.com

“My numbers are different than your numbers, and these numbers don’t look like the ones that guy uses.” The vast discrepancies between analytics firms is borderline criminal. This is why page views and visits are crap measurements, and probably always will be.

Jul 16, 2010
#analytics #page views #visits #advertising
The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel → fastcompany.com

The embed feature on YouTube (and countless other sites) is one of the most important innovations in the history of the web. It unlocks content and allows it to gather attention in an organic and powerful way.

This FastCompany Q&A with Iain Tait, creative director for the ad firm behind the Old Spice campaign, is a great read. I found this segment to be particularly telling:

Q: Why did you choose to respond to Twitter tweets using video and why employ YouTube versus a dedicated Old Spice site?

By locking the campaign into any proprietary place would have just severely limited the exposure it would get and diminish it. This whole idea of responding to people and being very smart about who we decided to respond to, and in what manner, that wouldn’t have worked if we hadn’t done it in a format like YouTube where we are able to embed it. People are very familiar with the ways of sharing it, liking it, and favoring it, and just the fact that it can go everywhere very quickly was a huge positive. [Emphasis added.]

Jul 15, 2010
#social media #old spice #advertising #campaigns #youtube #embed
Hearst Magazines Outlines Major App Rollout For Second Half Of 2010 → paidcontent.org

I wrote a piece a few months ago that was critical of Wired’s lock-in approach to its iPad offerings. And while I understand how an immersive experience can be a benefit, I still believe digital content — all digital content — needs to work with the web, not against it. Apparently, Hearst is of a similar mind (or a variation on it):

From PaidContent:

The Oprah mag app will allow readers to comment within the app’s articles, creating the opportunities for something similar to what Hearst envisions as a real-time chat among users.

Jul 15, 2010
#Hearst #iPad #Oprah #digital content #sharing
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