No, seriously: What the Old Spice ads can teach us about news’ future
I added this as a comment to Megan Garber’s post:
The run-and-gun style of the videos is certainly notable, but let’s not forget that these clips are also entertaining as hell. The guy’s delivery is fantastic (so much so, he landed a talent deal with NBC).
How is that relevant to the news business? It all comes down to value: Was I informed? Was I entertained? Did this content justify its existence in my world? Had these clips employed the same production value without the humor, no one would be talking about them.