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Really? That's your move?

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No, seriously: What the Old Spice ads can teach us about news’ future

I added this as a comment to Megan Garber’s post:

The run-and-gun style of the videos is certainly notable, but let’s not forget that these clips are also entertaining as hell. The guy’s delivery is fantastic (so much so, he landed a talent deal with NBC).

How is that relevant to the news business? It all comes down to value: Was I informed? Was I entertained? Did this content justify its existence in my world? Had these clips employed the same production value without the humor, no one would be talking about them.

Filed under advertising social media journalism talent entertainment Old Spice