I’m not sure a religious construct will hold up under strict scrutiny, but this is still an interesting comparison of cloud ideologies:

In a sense, these three companies’ cloud services do represent three different concepts of God. Google is an Old Testament, theist-style cloud all the way: He through whom all blessings and punishments come, who must be praised and supplicated; without the Cloud, you are nothing and have nothing. iCloud represents more of a Deist ideal. The Cloud exists, but its presence is more to be felt than seen; if it does its job right, iCloud will instill great doubt that it even exists, or that it takes any notice of us at all. Amazon is a form of agnosticism. You don’t know if you really believe in it or not, but you do know that on the third weekend of every month this pointy building near the center of town throws a really great bake sale.

If the privacy is handled correctly (big “if,” I know), this partnership between Facebook and Amazon will be a genius move:

You’ll also see upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily. And you’ll get gift suggestions for your friends based on their Facebook profiles.

I’m not much of an ebook consumer, but there’s no denying this market is heating up. Discovery Communications is apparently banking on the same thing, because its recent patent suit against Amazon doesn’t seek to stop sales of the Kindle e-reader:

The Discovery patent covers not only electronic book security but also the infrastructure needed to buy and download the content from a device. It is notable that Discovery did not seek a temporary injunction to shut down soaring Kindle sales because it wants them to flourish.[Emphasis added.]