Posts tagged digital content
Posts tagged digital content
I wrote a piece a few months ago that was critical of Wired’s lock-in approach to its iPad offerings. And while I understand how an immersive experience can be a benefit, I still believe digital content — all digital content — needs to work with the web, not against it. Apparently, Hearst is of a similar mind (or a variation on it):
From PaidContent:
The Oprah mag app will allow readers to comment within the app’s articles, creating the opportunities for something similar to what Hearst envisions as a real-time chat among users.
Anyone blaming the Globe’s ills solely on New York Times management is suffering from myopia. Granted, the Times made business blunders that put it in a bad position (heavy debt loads being chief among them), but the Globe’s problems are also linked to the systemic change rumbling through traditional media.
This is the flood. It’s going to wipe out a lot of the entrenched structures and we’ll all suffer through a period of transition and ambiguity. But ultimately, the new businesses that pop up (including a new and improved Globe) will be stronger and better positioned.
Expanding on this a bit … I’m convinced that all-inclusive, always-available streaming services will eventually emerge as the dominant delivery mechanism for music, movies, TV shows and books. Some of these will be ad based (and free to the end user) and others will require a subscription. Future generations will scoff at our misplaced need for “ownership.”Mr. Mulligan said the decision could encourage more music listeners to turn to a growing number of services that provide “free” digital music legally, as part of a broadband subscription or with the support of advertising, for example.
“The best way to fight free is with free,” he said. [Emphasis added.]
All these rags-to-riches stories are nice, but the true genius of the App Store is the platform. Apple is taking a 30% fee for lightning in a bottle success. Unreal (in a good way).
